Lamia Merzouki is Deputy GM at Casablanca Finance City Authority (CFCA), , and co-chair of UNDP-FC4S (the Financial Centers for Sustainability Network). Before that, Lamia was part of AKWA Group, the largest private group in Morocco, within which she held the position of Director of Strategy and Organization for 7 years. She was also member of the executive committee and board member of 2 listed companies (Afriquia Gaz). Lamia worked on the Green Morocco Plan within the Ministry of Agriculture and on the development of the Souss-Massa-Draa region. Lamia is a graduate of ESSEC Business School and Harvard Business School. She started her career at Arthur Andersen in Paris as a banking, insurance and industry consultant. With a keen interest in green finance and sustainability, Lamia was appointed in 2020 as co-chair of the Financial Centers for Sustainability Network (FC4S). Lamia is also board member of the 4C (Center for Competences in Climate Change). Lamia is an executive coach, a member of the Choiseul 100 Africa and the co-lead of the Africa CEO Network in Morocco and the North African cluster of the Women Working for Change network, president of the We4She Morocco association, member of the CFA (Club des Femmes Administrateurs or the Female Directors Club) and recently nominated for the “Best Woman Leader in Africa” Award by the Africa Investments Forum and Awards. Lamia also has a certificate in corporate governance. In her journey to becoming a personal development coach, Lamia has herself been through more than 15 years of personal and spiritual development, meditation and overall sustainable lifestyle with an organic diet and eco-friendly habits. Lamia truly believes that sustainability starts at an individual level.